Zara has released a revolutionary collection of hair perfumes, which is the first time the brand is entering the crossroads of fragrances and hair care. This collection was created in collaboration with a famous hairstylist named Guido Palau and perfume creator Jerome Epinette and three different scents were designed based on the various time of day. The names of the fragrances were based on the theme: Dawn, Dusk, and Midnight, as each was designed to be an experience for the senses.
The perfumes come in either one or a trio, which would suit a variety of consumer preferences. Each fragrance was created with the intention of capturing a specific time of day in its scent. Dawn, the first of the trilogy, is fresh and zesty, featuring lemon and apricot blossom, making it suitable for an early morning lift. Dusk is a balancing fragrance in which it includes soft, flowery floral scents such as jasmine combined with sweet pink sugar that is so perfect for wear at night. And lastly, Midnight embodies the warmth and richness of nighttime, with its raspberry and vanilla notes making it a comforting, sensual scent good for late-night indulgence.
This launch symbolizes Zara’s pioneer approach to marrying two rapidly growing markets which include fragrance and hair care. As both of these industries continue to build momentum in the beauty industry, Zara’s new collection is poised to tap into an increasing demand for multi-sensory products that respond to aesthetics as well as personal care. In fact, with scents meant to be paired specifically with the hair care routine, Zara intends to upgrade the sensory experience for its customers and to connect two very disparate worlds- scent and hair styling.
This debut is destined to make waves among beauty aficionados and influencers as the product offers not only a fragrant scent but also blends luxury, innovation, and a touch of style into your daily routine. In this regard, through such collaborations, Zara further cements its leadership status in the fashion and beauty sectors, continuing to prod the envelopes with unique and innovative offerings in the industry.
