The ‘Ôrəbella brand of alcohol-free moisturizing perfume is marketed as a new category in beauty that will blur the boundaries between skincare and scents. It contains clean components and essential oils that are designed to infuse and linger on the skin.
The bi-phase technology of the new collection is what sets it apart the most. According to the manufacturer, the first layer contains hydrating snow mushroom and a moisturizing blend of five oils (camellia, almond, olive, jojoba and shea) that not only nourish the skin but also prolong the perfume’s scent. The second layer is a more traditional combination of fine scent notes and essential oils used in aromatherapy, which improves aura and mood. Before directly spraying the bi-phase product onto skin, users must shake it.
Firmenich and Robertet, two fragrance businesses, collaborated to develop the three perfumes. ‘Ôrəbella’s debut parfum offering contains three unique genderless scents: Window2Soul, Salted Muse and Blooming Fire.
Across the three launch scents, the collection offers 10 ml perfumes for USD 35, 50 ml perfumes for USD 72 and 100 ml perfumes for $100. Every product from ‘Ôrəbella is dermatologist-tested, alcohol-free, safe for sensitive skin and free of substances derived from wheat, phthalates, parabens or sulfates. The company is certified vegan and cruelty-free by PETA and cruelty-free by Leaping Bunny. Moreover, ‘Ôrəbella satisfies Ulta Beauty’s five Conscious Beauty Pillars: cruelty-free, vegan, sustainable packaging, clean ingredients and giving back.
The “Ôrəbella” collection debuted on Orebella.com on May 2nd and will be sold on Ulta.com on May 10th and at all 1350+ Ulta Beauty locations nationwide on May 12th. The ‘Ôrəbella fragrance brand and Hadid’s line of non-alcoholic drinks, Kin Euphorics, are both included in Celebrand’s portfolio of brands.
