Prime Highlight
- Sally Beauty’s Q4 FY25 consolidated net sales rose 1.3% to $947 million, driven by steady growth across both Sally Beauty and Beauty Systems Group segments.
- Strong execution and cost management contributed to higher earnings, with Q4 adjusted EPS up 10% and full-year adjusted EPS growth at 12%.
Key Facts
- Full-year FY25 consolidated net sales were $3.70 billion, slightly down 0.4% from the previous year, while comparable store sales rose 0.3%.
- Sally Beauty projects total sales growth of 1% to 3% for FY26, focusing on brand strength, operational improvements, and long-term growth.
Background
Sally Beauty Holdings, Inc. ended the fourth quarter of fiscal 2025 with a rise in sales, helped by steady performance across its major business units. The company said consolidated net sales reached $947 million, up 1.3% from the same quarter last year.
Sales in the Sally Beauty segment increased 1.4%, moving from $534.07 million to $541.56 million. Beauty Systems Group also showed progress, recording 1.1% growth with sales rising from $400.95 million to $405.52 million.
Even though the company delivered stronger results at the end of the year, total sales for FY 2025 came in slightly lower. Consolidated net sales for the year were $3.70 billion, down 0.4% from the prior-year period. Comparable sales, which show how stores are doing, rose 0.3%, showing that customer demand remained steady.
Sally Beauty said better gross margins and tight cost management helped drive higher earnings. The company saw 10% growth in adjusted earnings per share in Q4 and continued to generate solid free cash flow.
President and CEO Denise Paulonis said the latest results were better than expected. She noted that strong execution of company plans led to progress across both the Sally Beauty and BSG divisions. For the full year, the company achieved 40 basis points of adjusted operating margin growth and 12% adjusted EPS growth. Paulonis added that Sally Beauty continued to invest in its business while also returning value to shareholders.
Sally Beauty expects its total sales to grow 1% to 3% in fiscal 2026. The company will focus on strengthening its brand, improving operations, and supporting long-term growth.



