Prime Highlights
- TirTir has opened its first pop-up store in Los Angeles on Melrose Avenue, promoting the “Your Shade, Our Standard” campaign focused on inclusivity and diverse beauty needs.
- The brand appointed BTS member V as its global ambassador, aligning with TirTir’s values of individuality and diversity to strengthen its global reach.
Key Facts
- The LA pop-up runs until 23 November and features TirTir’s hero products, including Mask Fit Red Cushion foundation, Mask Fit AI Filter Cushion, and Waterism Glow Tint.
- TirTir plans to expand pop-up experiences to other major North American cities to enhance consumer engagement and reinforce its global positioning.
Background
K-beauty makeup brand TirTir has opened its first pop-up store in Los Angeles, taking a big step in expanding into the North American beauty market. The pop-up, located on Melrose Avenue, will run until 23 November and promotes the brand’s “Your Shade, Our Standard” campaign, which focuses on inclusivity and diverse beauty needs.
The theme “Let’s Radiate” encourages visitors to embrace their individuality and explore beauty in a more personal way. The pop-up also debuts TirTir’s updated logo and visual identity, which the brand says signals the beginning of a bold new chapter. Adding to this shift is the recent appointment of V, from the K-pop group BTS, as TirTir’s new global ambassador.
A spokesperson said the store offers a “fully immersive experience” that reflects the brand’s renewed look and ambition. They added that the LA pop-up has helped the Korean cosmetics brand strengthen its presence in the global beauty market, while introducing local customers to the unique appeal of K-beauty. Visitors can explore TirTir’s hero products, including the Mask Fit Red Cushion foundation, Mask Fit AI Filter Cushion and Waterism Glow Tint.
TirTir said the LA opening is only the beginning. The brand plans to bring similar pop-up experiences to major North American cities to connect with a wider range of consumers and reinforce its global positioning.
The pop-up launch follows the announcement of V, also known as Kim Tae-hyung, as the brand’s ambassador earlier this month. TirTir chose the BTS member for his influence and his ability to inspire fans worldwide. The brand thinks his expressive style matches its values of individuality and diversity and will help it connect better with customers around the world.
