The company has entered the billion-dollar beauty and personal care sector in the United Arab Emirates (UAE) with the assistance of Austrade. Leading cosmetics retailer FACES carries its skincare line. In the Middle East and Gulf States, FACES has 85 physical locations as well as an online presence.
‘Our market entry was a dream,’ says Dr. Tanya Unni, Founder of Dr. Tanya Skincare. ‘Austrade drove the whole thing in terms of leads, connections and meetings. Despite strong competition, there is a market for our natural-inspired products.’ By 2026, the company aims to have 80% of its business offshore. Since 2021, Austrade has collaborated with Dr. Tanya Skincare.
Australians own and operate Dr. Tanya Skincare. The products incorporate Ayurvedic concepts from Dr. Unni’s Indian heritage and her medical knowledge. Natural and cosmeceutical ingredients are used to make skin and scalp products. In a facility that is carbon neutral, the company manufactures its products using solar energy and water collected from rain. It employs environmentally friendly packaging and intends to gradually phase out plastic items.
“We wouldn’t be here today without Austrade,” Dr. Unni asserts. We were introduced to Middle Eastern retailers, suppliers and industry through Austrade. Our market launch was expedited by these ties, which also paved the opportunity for collaborations.
Austrade arranged market trips for Dr. Tanya Skincare in collaboration with TradeStart and Trade and Investment Queensland. Among these were the 2023 International Congress of Medical Excellence in Dermatology & Aesthetic Medicine and Arab Health, the biggest medical conference in the area.
Dr. Tanya Skincare appointed a COO for the Middle East in 2023. It shows the company’s expansion in Saudi Arabia, India and the United Arab Emirates. The market supply chains will be overseen by the COO. Together with local shops and partners, the COO will create distribution networks.
“We want to be a reputable and sought-after Australian brand,” Dr. Tanya Unni states. “I consider myself fortunate to conduct business from Australia.”
