Prime Highlight
- UAE consumers are embracing Korean skincare for its science-backed, hydration-focused, preventive routines.
- Trends like “glass skin” and “honey skin” are driving interest in multi-step regimens and lightweight products.
Key Facts
- Brands such as COSRX and Laneige are gaining traction for effective acne care and fast results hydration.
- Retailers like Namshi and Sephora Middle East have expanded Korean skincare access, supported by telemedicine skin assessments.
Background
Consumers in the UAE are turning to Korean skincare as they prefer scientific beauty solutions and habits that help their skin stay healthy for the long run. Industry observers say local consumers are increasingly choosing multi-step regimens that highlight hydration, gentle formulations, and preventive care.
Retail access has improved sharply, with online pharmacies and large e-commerce platforms making a wide range of Korean products available for home use. Experts note that the appeal lies in well-researched ingredients such as niacinamide, peptides, and snail mucin, which are known for improving skin tone, texture, and overall resilience. According to dermatologist Dr. Brendan Camp, Korean brands attract buyers because they use mild, natural ingredients that support healthy skin over time.
Trends like “glass skin” and “honey skin” continue to shape beauty routines and raise demand for essences, serums, and lightweight sunscreens. The UAE’s hot, dry weather strengthens this trend because people want products that give deep hydration without feeling heavy on the skin.
Brands like COSRX and Laneige have gained strong followings, especially for acne treatments and water-based moisturizers that show quick, visible results. Retailers such as Namshi, Sephora Middle East, and Lookfantastic.ae now offer a wide range of Korean products, and telemedicine platforms help people identify issues like hyperpigmentation, dryness, and sensitivity before they buy.
Younger consumers, especially Gen Z and Millennials, remain the biggest adopters of K-beauty. The market is seeing an increase in the number of people buying men’s skincare and fragrance-free products. Experts say Korean beauty will keep growing, spreading into clinics, spa services, and AI-based skincare. Rising demand for vegan and cruelty-free products across the region will also support this growth.
