For Croda Beauty, it’s critical to seek innovations that tackle global market challenges, a classic beauty trend, or a new and exciting concept. In 2023, the botanical team discovered the growing geo-skincare movement—personal care products customized to local climate and environmental factors.
However, it was evident that no ingredient had been created especially to fit the latest trend. All the Croda Beauty team needed was that, and soon after, Phytessence™ Osmanthus was introduced. Though it is still in its infancy, geo-skincare is becoming more and more popular; nevertheless, there are currently few products on the market that are specifically designed for these kinds of routines. A key component of skincare products meant to minimize indications of aging and avoid pain is Phytessence™ Osmanthus.
In order to avoid irritation and premature aging of the skin, Phytessence™ Osmanthus concentrates on calming and shielding the skin from the damaging effects of heat and sunlight. The qualities are especially compatible with the longevity and prosperous image that Osmanthus embodies in Asian cultures, where it is greatly valued.
The novel extract, quantified in verbacoside, a chemical well-known for its calming and antioxidant qualities, provides organic defense against the harm that heat and sunlight can cause. In vitro studies have demonstrated that Phytessence™ Osmanthus boosts the skin’s defense mechanisms by increasing the release of HSP70 (Heat Shock Proteins). The “stress proteins” are activated when heat or external aggressors denature proteins in cells. It supports the life and longevity of skin cells by helping other proteins retain or restore their original shape.
The rich yellow-orange color of the osmanthus blooms elegantly captures the warmth and optimism of the sun, while the sturdy shrub represents longevity and durability. The two powerful elements come together to create the ideal geo-skincare ingredient!
