CeraVe is the most used and recommended dermatologist’s skincare brand in America which hopes to focus on haircare by launching its first ever anti-dandruff product line. CeraVe who has always created clinically tested products that are safe for use on skin, wishes to cater to people who suffer from dandruff but may not use normally over-the-counter remedies because of the fears of the products causing dryness or irritation on the scalp.
This new line consists of two main products: CeraVe anti-dandruff shampoo and CeraVe anti-dandruff hydrating conditioner, which have to be used in conjunction for effective management of dandruff. The shampoo has additional 1% Pizotifen Zinc which is clinically proven to remove nearly all the visible flakes of dandruff even after protracted use of the products. On the other hand, the conditioning hydrating product also repairs dry zones on the scalp, which nourishes and conditions the scalp without losing balance to dry areas, providing moisturizing relief to dry and flaking scalps without aggression minimizing dandruff and scalp dryness.
One of the most remarkable parts about CeraVe’s Anti-Dandruff System is that it contains the brand’s signature three essential ceramides, which help to repair and strengthen the scalp. Such a formulation addresses the dandruff related issues such as scalp irritation as well as provides a healthy moisture content in hair. Moreover, the formulas do not contain sulfates and parabens as well as colors and perfumes making them safe for sensitive scalps and colored hair as well.
The launch takes place at a period where dandruff is still a rampant and yet, not properly dealt with issue, with about 20% of the American population suffering from it. Use of regular antidandruff shampoos is avoided by many due to risks of having a dry, itchy or irritated scalp. Gentle yet effective solutions that help keep the scalps healthy and geared towards the CeraVe’s new range’s target markets.
With the introduction of haircare products, CeraVe upholds its commitment to offering dermatologist-formulated solutions catering to multiple skincare and scalp care concerns. The fact that the brand has ventured into the dandruff relief category is a clear indication of the brand’s mission to create effective quality products that are available for all skin and hair types.
