Prime Highlights
- Reuben Carranza of Bansk Beauty says strong brands grow through authenticity, innovation, and emotional connection with consumers.
- He highlights that the future of beauty lies in combining wellness, technology, sustainability, and storytelling to meet evolving consumer expectations.
Key Facts
- Bansk Beauty recently acquired Byoma and owns brands including Amika, Eva NYC, and Ethique.
- The beauty industry continues to see high innovation despite economic challenges and changing consumer influence dynamics.
Background
Reuben Carranza, Executive Chairman of Bansk Beauty, says strong brands grow from authenticity, innovation, and emotional connection. At the Glossy Beauty and Wellness Summit, Carranza explained the company’s investment approach and how the beauty industry is changing amid global challenges.
Bansk Beauty, a late-stage private investment firm, made headlines in September after acquiring Byoma, a fast-growing skincare brand known for simplifying complex skincare routines. The company’s expanding portfolio also includes Amika, Eva NYC, and Ethique.
“What we loved about Byoma was its story; it de-complicated skincare,” Carranza said. He noted that while tariffs and economic uncertainty pose challenges, the industry remains full of opportunity. “Even with recessionary pressures, innovation in beauty and wellness is at its highest level,” he added. “Consumers will always seek products that make them feel good. Beauty remains a haven.”
Carranza also spoke about how consumer trust and influence have evolved. “Expertise used to come from professionals like hairdressers or dermatologists,” he said. “Today, influencers play a big role, but credibility is harder to define. Just because someone has followers doesn’t mean they’re right. Both brands and consumers must handle that carefully.”
Even with changing markets, he stays optimistic. He said the future of beauty comes from combining wellness, technology, and sustainability, along with strong storytelling and innovation. “The beauty industry thrives because it connects deeply with people’s feelings,” he added, calling it a business built on confidence and emotional well-being.
